Template registration with the DLT Platform is a mandatory process and this needs to be done by every client intending on executing messages to their clients. Every Template needs to be mapped to at least one Sender Id.

In order to register the Template you will first need to have done the Entity /Sender ID Registration with the operators.

(Transactional, Service Implicit, Service Explicit)

  • Transactional: In the latest TRAI regulation, Transactional SMS route will be reserved for Banks for sending OTP only. No other Business Entity or Company can use this route for delivering OTP. All banks including National/Schedules/Private/Government/MNC can send OTP SMS using the Transactional route. Other Bank transactional messages such as account status, amount debited or credited, etc. cannot be transmitted. This route is reserved just for Banks for sending OTP SMS only. Variables in the template should denoted by {#var#}.

  • Service Implicit: This route can be used by Companies, Business organizations, Banks to send informative SMS related to products and services. Notifications such as order confirmations, payment alerts, purchase updates, website/app login OTP, and other vital updates can be transmitted from Service Implicit route. Variables in the template should denoted by {#var#}.

  • Service Explicit: This route is for sending offer or marketing SMS to the registered customers after obtaining their consent. Promotional messages sent to registered customers after receiving their consent will come under the category of Service Explicit. Variables in the template should denoted by {#var#}.

The Template registration process is quite simple across operators and you can find the guide for each operator below:

Vodafone-Idea's Content Template Registration Process

  • Log into your account from VILPOWER Portal.

  • Choose template type - Promotional/ Transactional/ Service Implicit/ Service Explicit.



  • Select a category from the drop-down list and click on "+Add".



  • Search for the header you already created and select it



  • Enter template name desired and select template message type. Enter the message content and insert variable placeholders by clicking variable insert button wherever required.



  • Click on save.



  • The status would change to 'Approved' once it is approved by the Registrar.



Tata's Content Template Registration Process

To register a content template, a principal entity needs to follow below mentioned steps:
  • Login to Tata DLT Platform using principal entity credentials
  • Go to Content template -> Register new content template
  • Define template type - Promotional/Transactional/Service
  • Select category of content and a registered header
  • Provide content for fixed part and mention variable content in the template as {#var#}
  • Submit template for verification
  • Content template registrar will validate and verify details provided by the principal Entity within 2 working days
  • On successful registration, the content template registrar will actions (approve/reject) and post approval register content template ID on DLT platform.
  • The registrar function will communicate successful renewal or any discrepancy in case of incorrect details with the applicant on the registered e-mail and mobile number in the defined TAT.

Airtel's Content Template Registration Process

It is required to register content template on DLT platform to acquire consent from new subscribers prior to transmission of commercial communication.

  • Login to the Airtel DLT Portal using Telemarketer/Principal Entity login credentials/li>
  • Go to Content template and select "Add new template"
  • Define template type - Promotional/Transactional/Service
  • Select category of content and a registered header
  • Provide content for fixed part and demarcate variable content in the template using insert variable button
  • Submit template for verification
  • Content template registrar will validate and verify details provided by you within 60 minutes
  • On successful registration, the Content template registrar will approve and register consent template ID on DLT platform
  • The Registrar Team will communicate successful registration and any unsuccessful submissions in case of incorrect details with the applicant on the registered e-mail and mobile number within 72 hours of registration.

Videocon's Content Template Registration Process

Templates are created for Commercial Communication and as per TRAI guidelines all the Principle Entities needs to register their Templates before sending Commercial Communication.

  • In the Entity portal on the side bar click on the Templates option to view the page

  • In the Template page click on Add New Template button to create new Templates



  • Fill an appropriate Template name basis on the business requirement in the Template Name column

  • In the Communication Type column select the type of communication from the following:
    • SMS
    • Call


  • In the Content Type select any of the following options:
    • Transactional
    • Promotional
    • Service Explicit
    • Service Implicit




  • In the Consent Template ID column select the relevant Consent Template registered on DLT from the drop-down list. Consent Template ID is not mandatory for Transactional and Service Implicit commercial communications

  • In the Content Category column select any of the Categories from the drop-down list as given which is appropriate for the Template to be created

  • In the Template Type column, it will either be TEXT or UNICODE and it will be auto fetched basis on the selection of language for the content. Please note, any language other than English will be taken as Unicode In the Content creation section, there are two options available:

    • Copy/Paste Message
    • Create New Message (Type)

    Select any of the option basis on the requirement of content creation



  • In the Copy/Paste Message option, copy any message and create the required content for the Template

  • In the Create New Message option, type the required content

  • In the Create New Message Box type the required content and to add variables there are options available on the panel

  • Messages in languages other than English can be created, such templates type will be treated as Unicode. Language can be selected from the drop down list



  • Press the Get OTP link to receive the One Time Password on your registered mobile and email id. Once received, type the same in OTP column to authenticate the process

  • Press Submit button to confirm and send the request for approval by the Operator



Jio's Content Template Registration Process

To register a Content Template, a Principal Entity please follows the below steps:

  • Login to TrueConnect.jio.com as Principal Entity



  • Go to template -> content template registration



  • Define template type - Promotional/Transactional/Service

  • Select category of content and a registered header. The registered header should be available for selection basis category of content only - numeric for promo and alpha for Others Also keep in scope that in the end state we should allow the same header for all category types












  • Submit template for approval

  • JIO's Registrar will validate and verify details provided by the Principal Entity

  • On successful registration, the Registrar will approve and register content template ID on DLT platform

  • The registrar will communicate successful registration or any discrepancy in case of incorrect details with the applicant on the registered e-mail and mobile number

BSNL's Content Template Registration Process

It is required to register content template on DLT platform to acquire consent from new subscribers prior to transmission of commercial communication.

To register a consent template, a principal entity or telemarketer need to follow below mentioned steps:
  • Login to the BSNL DLT Portal using Telemarketer/Principal Entity login credentials
  • Go to Content template and select "Add new template"
  • Define template type - Promotional/Transactional/Service
  • Select category of content and a registered header
  • Provide content for fixed part and demarcate variable content in the template using insert variable button
  • Submit template for verification
  • Content template registrar will validate and verify details provided by you within 60 minutes
  • On successful registration, the Content template registrar will approve and register consent template ID on DLT platform
  • The Registrar Team will communicate successful registration and any unsuccessful submissions in case of incorrect details with the applicant on the registered e-mail and mobile number within 72 hours of registration.

Once you have applied for the template, you will hear back from the operators regarding the status within 24-48 hours.